Description: This program a cost-shared funding aspect and a licensing aspect. Its intent is to accelerate BC agri-food and seafood industry’s competitiveness in the domestic market through the support of local marketing efforts in association with a Buy BC Brand.
This partnership program aims to achieve the outcomes below –
1) Enable industry to undertake sector or product specific Buy BC marketing activities to increase local market share, product sales and consumer awareness;
2) Ensure consumers can easily identify B.C. agri-food and seafood products at the point of sale;
3) Build and maintain Buy BC brand recognition; and
4) Build a greater awareness of, and demand for, local food and beverage products across the province.
Guidelines: Program Eligibility Form for Industry Association, Board, Council, Agricultural Fair or Farmers’ Market and Program Eligibility Form for Producers, Processors and Cooperatives – visit https://iafbc.ca/buy-bc/cost-shared-funding/ for application form
Deadlines: Program application forms will be made available October 1st for projects starting April 1st the following year.
