Urban and peri-urban farms have proliferated around the United States in the past decades. Although considerable attention has been paid to the impact of this emerging farm sector on social indicators, such as fresh food access, youth engagement, community development, and educational attainment, far less attention has been paid in the research literature to the economic and commercial promise of urban-based agriculture. Nevertheless, despite the high risks and narrow profit margins often associated with growing and selling farm products, some urban farms have managed to develop successful business strategies that merge economic objectives and social mission in a profitable manner.